Our research revealed that mobile and tablet devices were widely used by Strachan customers, so it was vital to design a fully responsive website.
Strachan wanted us to redesign their website, making it easier for customers to navigate and to increase brochure requests and design consultation bookings. So, we asked previous Strachan customers about their online experience and used heat mapping on the existing site to influence our design considerations for the new site.
We devised a new site map, based on our research, improving the customer journey and presenting information clearly and concisely. Easy-to-navigate product categories, were joined by a dedicated page detailing Strachan’s service, testimonials, case studies and a Stylish Living blog section with inspiration, design tips and advice.
With the growth in mobile and tablet usage comes the necessity to offer responsive website design which gives the very best user experience no matter what device is used. With this, and our consumer research, in mind the Strachan redesign had a strong focus on cross platform functionality.
We started working with Hub several years ago when they designed our brochure. Hub have expanded their team over the last few years and at Strachan we have taken full advantage of the experienced people they have brought on board. The service we receive is first rate and I value our partnership.
Adam Strachan - Managing Director
The Stylish Living blog aims to engage consumers with inspirational and useful content, to motivate design consultation bookings and to help customers visualise Strachan in their own homes.
Since the launch of their new website Strachan have enjoyed significant increases in conversion rates from mobiles and tablets and average order values have increased across the board.
