Mia & Dom

A refreshing new look for the UK's largest organic skincare brand

Mia & Dom handmakes the UK's largest range of organic skincare products beloved by pregnant people, postpartum parents, babies, and eczema sufferers. Their carefully selected range is vegan, kind to the planet, and 100% natural - just what we like to hear.

Service

Brand Development & Design, Packaging Services, Photography

Sector

Beauty, Health & Wellbeing, Retail

Challenge

Fresh, high end, and appealing to new and expectant parents. That was the brief we received when Mia & Dom wanted HUB to reimagine their brand.

Mia & Dom’s products are packaged in a variety of containers; metal tins, plastic bottles and glass vials. Not only did our redesign have to look good, it needed to work across several shapes and sizes.

Mia & Dom needed:

  • A trustworthy new logo
  • A persuasive brochure, designed and printed
  • Product photography
  • Redesigned packaging, conveying three key messages; brand, primary use and key benefits

Solution

Our creative team curated a brand that perfectly reflects Mia & Dom’s products; refreshing, simple and inviting.

We used a watercolour effect and classic typeface to break up text on packaging, getting key messages across using only a handful of words.

To capture the new brand, our photography team ventured to Mia & Dom’s headquarters. Outdoor shots were taken in the grounds and studio shots featured key ingredients to emphasise the brand’s natural and organic credentials.

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