La Redoute

Translating La Redoute’s French rebrand to the UK market.

10 million active customers across 26 countries. A rug so beloved it has its own Instagram page. Fashion so chic it rivals Zara. French retailer La Redoute is a global ecommerce leader in fashion and homeware known for adding je ne sais quoi to casual wear and interiors.

Service

Brand Development & Design, Website Design & Build, SEO

Sector

Fashion, Home & Garden, Retail

Challenge

In 2017, La Redoute needed an agency that would supercharge its campaign creative from off-the-rack to tailor-made. HUB’s in-house capabilities and authentic vision blew them away, and our creative has been driving their campaign sales ever since.

 

So when it was time for the global rollout of their stunning French rebrand in 2022, we couldn’t wait to get stuck in and translate the rebrand for UK audiences. It was a quick turnaround, and their biggest sale campaign of the year was looming. The end result? Delivering work that supported the seamless La Redoute shopping experience UK customers are used to.

HUB delivers La Redoute's:

  • Website creative
  • Email campaigns
  • Credit branding
  • Creative designs for mini brochures

In October last year we underwent a fairly drastic facelift for our brand. All our brand assets were in need of a complete re-work with the new brand taking a very different creative direction to what we currently had across our site and off site assets.

HUB were fantastic at managing this project for us end to end, and were really great with managing amends and the full roll out of the project. The finished product was a really great consistent brand update that launched smoothly and without fault.

Sarah Link, Head of Marketing

Solution

The campaign launch was set for 4th October across all seven La Redoute websites – meaning our team had three months to deliver the redesigned materials. We couldn’t wait to get stuck in.

HUB’s attentive relationship with La Redoute and our understanding of their preferences gave us leverage. We delivered their high-quality assets on time, on budget and on brand.

Go live deliverables

  • The laredoute.co.uk website
  • 33 trigger emails
  • 19 email templates, using 46 different modules
  • Postcards and parcel inserts
  • Office graphics
  • 12-page seasonal brochures
  • Credit account and statement communications

Results

The new UK brand is distinctly La Redoute, and website customers have raved about how laredoute.co.uk maintained a flawless user experience. All with a little extra je ne sais quoi.

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