With big brands fighting back against own label, aggressively using discounted and promotional sales, Euro Shopper were keen to assure consumers there’s more to its products than just great value. We were tasked with finding a way of improving shelf standout as well as highlighting the products themselves.
It’s often said that we shouldn’t judge a book by its cover. However, our research shows that over a third of consumers do exactly that; making a direct correlation between pack design and contents.
After speaking to consumers, store owners and a lot of shopping, we knew what to do. To maximize shelf appeal, designs would need to be striking, relatable and legible; so that’s where we started.