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Bore Humbug: A hub Christmas review

Bore Humbug: A hub Christmas review

Craig

Posted by Craig,
05 December 2016

Ah, Christmas. That special time of year that’s all about food, friends and family. The only time where it’s acceptable to have The Pogues and Mariah Carey on the same playlist.

However, over the past few years, it’s increasingly been about the mad rush to secure the Christmas ad no.1 spot. With budgets (and often strategy or sense) thrown out of the window, the run up to Christmas has been hijacked by brands vying for publicity (the column inch that stole Christmas!).

When done right, Christmas ads can add to the magic of Christmas (Coca Cola or Toys’R’Us ads anybody?). This year, with poor creative and obscure messaging, we thought that some ads were more deserving of being on the naughty list rather than the top spot.

So, in true Scrooge style, we reviewed and scored four ads to see which brands can expect lumps of coal in their stockings this year.

Tesco

Alex King
New Business Executive

Least favourite of probably any Christmas advert! More dreary than Gran falling asleep on the sofa during a game of Christmas monopoly! Do I want this advert to be over? ‘Bring it on’ please. Viewers want to be shown how they can achieve a Christmas miracle, not the little pre-Christmas worries of buying in a hoard of shortbread that’ll last till next Christmas. Plus, the sight of the crammed supermarket sends shivers down my spine…

Naughty rating
mr-grinch-smiley-5

 

Richard Wilkinson
Broadcast Manager

By far the worst. It doesn’t actually do or say anything. It looks cheap and it probably was. This woman is the type of customer who I may potentially run over with my trolley. A minute of my life lost that I will never get back. Depressing.

Naughty rating
mr-grinch-smiley-5

 

Tanya Harris
Content Strategist

Listening to the stressful inner thoughts of a middle age woman in the supermarket aisle doesn’t exactly scream festive spirit. At least it gives us permission to gorge on mince pies all month.

Naughty rating
mr-grinch-smiley-4

 

House of Fraser

Alex King
New Business Executive

The type of upbeat music to whip you into action, but maybe not Christmas! Good background music, but can’t say it’s filling me with Christmas spirit; just the spirit to hit the town for a few early tipples! I think the whole purpose of a Christmas advert is to fill you with a warm, comforting feeling that relaxes you enough to think about buying that long list of presents. I don’t feel like I want to buy anything after this advert; just a drink.

Naughty rating
mr-grinch-smiley-3

 

Richard Wilkinson
Broadcast Manager

Lively and nicely shot with a slightly surreal look and good choreography and music too. Very much aimed at its core target demographic/regular shopper and I would imagine that it does not appeal to the majority of people looking for a more traditional Christmas message. Makes me want to paaaartay.

Naughty rating
mr-grinch-smiley-3

 

Tanya Harris
Content Strategist

House of Fraser opts for a more glitzy, glamorous and in-your-face approach to Christmas. Thumbs up for handsome suited and booted beardy man. Thumbs down for truly terrible table dancing.

Naughty rating
mr-grinch-smiley-4

 

Harrods

Alex King
New Business Executive

Full of Christmas sparkles, but not much else. Although it’s a lovely little tale to watch, I can’t say I’d be glued to this if I was sat waiting for my programme to come on! Doesn’t show any of the high standard Harrods presents; just a big flop in terms of enticing in the Christmas customer!

Naughty rating
mr-grinch-smiley-4

 

Richard Wilkinson
Broadcast Manager

A bit too cheesy for me. It could almost be a Christmas animated short in its own right. Although beautifully put together and a nice story, it doesn’t really portray anything of the range and high quality that Harrods has to offer.

Naughty rating
mr-grinch-smiley-4

 

Tanya Harris
Content Strategist

As adorable as that little animated bear may be, I found this advert pretty darn boring. I imagine it appeals more to younger viewers than high-end shoppers, so unless there’s some toddlers out there with disposable incomes and expensive tastes, it looks like Harrods missed the mark here.

Naughty rating

 

John Lewis

Alex King
New Business Executive

Winner, winner, turkey dinner. Can’t beat a John Lewis Christmas Advert. By far my favourite of the bunch. It’s the pigs in blankets of the Christmas adverts! Although, I’m not too sure how well it works for showing children the magic of Santa. Having the dad lugging around the presents in early morning ruins it a little bit for the kids. But the John Lewis adverts never fail to bring a little bit of laughter! Even though they only successfully advertise the one trampoline here, it’s enough to make me want to jump online and have a look. If they know what they’re doing in terms of creating an entertaining Christmas advert, they must know in the other departments!

Naughty rating
mr-grinch-smiley-1

 

Richard Wilkinson
Broadcast Manager

A multi-million-pound creative trumpet blowing exercise. Yes, I get that it is all about the ‘coming together at Christmas’ family etc., etc., but god do they ham it up here. It makes me cringe. At no point did I want to go to a John Lewis store. Although, funnily enough, I actually did the other day and was immensely underwhelmed. I’d be interested to see the effect that this has on their Christmas sales figures…

Naughty rating
mr-grinch-smiley-4-5

 

Tanya Harris
Content Strategist

It’s nice to see the Christmas advert goliath forgoing the sentimentalities this year. Dogs are always a winner in my books and dogs plus trampolines are even better. I do find the song choice rather odd though so I recommend hitting the mute button for full enjoyment.

Naughty rating
mr-grinch-smiley-1